Last updated on March 11, 2022
There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. Nonetheless, it’s always helpful to assess how your campaigns are performing. That’s especially true for content marketing, where you may need to evaluate sales results that aren’t easily attributed. In any case, it’s difficult to…
Last updated on May 22, 2021
When you’re budgeting your marketing spend and asking key decision-makers to invest in marketing campaigns, you must be prepared to demonstrate value. The need to prove the effectiveness of your proposed marketing tactics makes it critical to track, analyze and report digital marketing metrics. But when it comes to choosing the best marketing metrics to track, do you truly know…
