Last updated on August 31, 2021
Who are the industry's top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits that set these marketing leaders apart from the rest and…
Last updated on January 22, 2020
Who are the industry's top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits that set these marketing leaders apart from the rest and…