Last updated on August 4, 2022
Faced with softer-than-expected earnings, a pullback in digital advertising, and the possibility of layoff, Google is betting that the best idea to right the ship is to look internally. The plan, titled “Simplicity Spirit” is to tap into their 174,000 employees for ideas on how to improve efficiency. At an all-hands meeting, Alphabet CEO Sundar Pichai cast his vision to…
Last updated on February 17, 2022
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. Look for Opportunities to Diversify Most marketing budgets today don’t allow…
Last updated on December 13, 2021
No matter what your business, it’s all about bringing in revenue. Whether you do it with one great product, service, or a diverse set of offerings, your bottom line is what counts. Let’s take a look at the top revenue streams for agencies working in today’s demanding market. Perhaps you have a terrific product or service that’s meeting sales expectations. That’s…
Last updated on June 15, 2020
Marketing your business is all about keeping up with current trends and strategies, and marketing automation strategies are no different. Let’s discuss the three types of automation that can help you stay on the cutting edge of technologies to attract and retain new customers. What Is Marketing Automation? Marketing automation uses sales and marketing software to automatically keep in touch…
Last updated on April 9, 2021
We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…