Last updated on December 12, 2019
Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious…
Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re…
Last updated on April 9, 2021
We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…
Last updated on September 11, 2019
In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we're focused on design, testing, sending, and monitoring the results of your holiday email sends! You’re so close to enjoying Bubbe’s famous noodle kugel and sufganiyot, you can taste them! If you’ve followed the advice in part 1 and part 2 of our series, you’ve done a great…
Last updated on September 11, 2019
Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019. With SharpSpring’s full suite of…
Any agency interested in building a presence online invests in content marketing. So everyone writes about the same topics and uses the same promotion strategies to get reach. If you really want your agency to stand out from the competition, you need to become a thought leader. Illustrating expertise in your niche topic can help you build clout and attract…
Last updated on July 29, 2019
Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Of course, you have to know what you’re doing. (Or hire someone else who does.) But whether you’re an expert email marketer, or an entrepreneur looking for a sales boost, a few free…
Last updated on July 9, 2019
Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…
Last updated on June 18, 2019
Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…
