Last updated on August 31, 2021
Youâve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you donât attract and retain the right customers, you wonât be very successful. Todayâs customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Last updated on June 1, 2020
Youâve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you donât attract and retain the right customers, you wonât be very successful. Todayâs customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Omnichannel marketing automation is a term that seems to be popping up everywhere these days. But with all the industry jargon floating around, you may find yourself wondering exactly what it means. Never fear! Weâre about to break down for you what an effective omnichannel marketing automation strategy looks like and how you can make it work to increase revenue…
Last updated on November 27, 2019
Hereâs how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If youâre a multi-channel marketer, youâre used to thinking of your brand as the center of the wheel. You communicate to…