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Using Twitter Can Benefit Your Business

As one of the most universally used social media platforms, Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Luckily, the reality is that there are numerous benefits of Twitter for business owners -- and likely more to come…
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6 Benefits of Using Paid Social Media

As you look at your overall marketing strategy, it shouldn't come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these efforts likely aren't delivering the number of qualified leads and…