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Why Customer-Centric Work Culture Is the Way Forward for Young Businesses

Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious…
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Marketing Trends for 2020

We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…

5 Ways Marketing Automation Enhances Customer Loyalty

How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

How to Take Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with your marketing message is the best way to stand out from the crowd and drive conversions. That said, very few marketers today take full advantage of the personalization…

What Is Progressive Profiling and Why Do You Need It?

7 Easy Ways to Use Dynamic Content

7 Ways to Grow Your Luxury Brand

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises of luxury marketing set it…

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on optimizing your relationships with the…

SharpSpring CEO Talks ‘Personalization’ at IZEAfest 2017

SharpSpring CEO Rick Carlson recently presented at IZEAfest, an event geared at bringing together content creators, brands and agencies. This year’s theme was “Create Your Future,” with a focus on the different technologies and techniques available to help marketers attract and engage online audiences. Rick discussed how the buyer’s journey has changed over the years and what businesses need to…