How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

How to Take Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with your marketing message is the best way to stand out from the crowd and drive conversions. That said, very few marketers today take full advantage of the personalization…

What Is Progressive Profiling and Why Do You Need It?

7 Easy Ways to Use Dynamic Content

5 Ways Marketing Automation Enhances Customer Loyalty

7 Ways to Grow Your Luxury Brand

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises of luxury marketing set it…

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on optimizing your relationships with the…

SharpSpring CEO Talks ‘Personalization’ at IZEAfest 2017

SharpSpring CEO Rick Carlson recently presented at IZEAfest, an event geared at bringing together content creators, brands and agencies. This year’s theme was “Create Your Future,” with a focus on the different technologies and techniques available to help marketers attract and engage online audiences. Rick discussed how the buyer’s journey has changed over the years and what businesses need to…