Image Displaying Chatbots to Create an Amazing User Experience

Use Chatbots to Create an Amazing User Experience

Your customers want answers now, but you need to focus on delivering great products and services. Answering the same questions again and again simply isn’t the best use of your time. That’s where chatbots come in. Automating one-on-one conversations between you and your audience, chatbots have the power to convert anonymous traffic into warm leads around the clock. Once you’re…
Marketing Automation Tips for the Holidays

Marketing Automation Tips for the Holidays

In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time. Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer.…
customer digital experience

Top Tips for Tailoring Your Digital Customer Experience

With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…
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Marketing Trends for 2020

We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…

5 Ways Marketing Automation Enhances Customer Loyalty

How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

How to Take Marketing Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with effective marketing personalization is the best way to stand out from the crowd and drive conversions. That said, very few professionals today take full advantage of the marketing…

What Is Progressive Profiling and Why Do You Need It?

7 Easy Ways to Use Dynamic Content

7 Ways to Grow Your Luxury Brand

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises of luxury marketing set it…