Last updated on December 9, 2022
TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok is projected to reach more than 1.8 billion monthly users…
Last updated on October 14, 2022
A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. Consistency is key. There are many different approaches, styles, and layouts for a social media strategy. Would you be surprised if I told you that nothing about social media is a one-size-fits-all approach? Yeah, I…
Last updated on June 10, 2022
If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. Whether it thrills you or dismays you, the truth is that the follower count is a vanity metric. To some extent, it boosts your ranking in the feed and lends you some brand credibility. But if they don’t translate directly into clients (i.e. revenue), do…
Last updated on September 21, 2021
Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. You need more…