SharpSpring Social Instagram for Business

Drive more social conversions. Now you can create, approve and schedule Instagram posts right in SharpSpring

It’s yet another ‘one-stop-shop’ advantage in SharpSpring’s Revenue Growth Platform Instagram has long been an important part of the digital marketer’s toolkit. With its recent enhancements, more than ever, businesses are seeing higher marketing ROI and more converted customers from this social channel. The major stride Instagram made last year was to offer its platform for businesses to market and…
Internet Marketing Image

Your 2021 Guide to Internet Marketing

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 billion in 2019, and it keeps increasing. Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. As a marketer, you have numerous ways to reach…
Image for Woman Working in Demand Generation

What Is Demand Generation & Why Is It Important?

When it comes to building your business, it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement. More traditional lead generation is like casting a…
Image depicting team celebrating marketing automation

Marketing Automation Strategies You Should Be Using

Reaching your target clients is always a challenge, given the constant barrage of sales calls they receive. Determining your customers’ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? Marketing automation takes some of the tedious tasks of…
Image of how to measure social media success

How to Measure Social Media Success

When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers' attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement and influence, you…
Image depicting Linked In Best Practices

LinkedIn Best Practices for Distributing B2B Content

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from…
Handshake master the art of managing customer expectations.

Managing Customer Expectations: How to Improve the Client-Agency Relationship

When it comes to cultivating a long-lasting client-agency relationship, it may not always go as smoothly as you’d hope. No agency is perfect, managing customer expectations is tough, and every agency runs into a difficult client from time to time, as well. Not every business relationship is meant to have a permanent shelf life. It’s important to remember that each…
Laptop displaying the importance of social media marketing

Is Your Marketing Social-Ready?

Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world,…
Man Looking for the Best Social Media Channels for Your Business

Selecting the Best Social Media Channels for Your Business

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Although social sites initially started out as a way to connect people with family and friends, social media channels have also made it possible to network…
Using Instagram Stories for Business

Using Instagram Stories to Boost Business

It seems that social media platforms are constantly coming out with new features that their top users can't get enough of. These features also provide new opportunities for businesses to reach their audiences and engage with them in fun, unique ways. Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However,…