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How to Measure Social Media Success

When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers' attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement and influence, you…
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LinkedIn Best Practices for Distributing B2B Content

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from…
Handshake master the art of managing customer expectations.

Managing Customer Expectations: How to Improve the Client-Agency Relationship

When it comes to cultivating a long-lasting client-agency relationship, it may not always go as smoothly as you’d hope. No agency is perfect, managing customer expectations is tough, and every agency runs into a difficult client from time to time, as well. Not every business relationship is meant to have a permanent shelf life. It’s important to remember that each…
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Is Your Marketing Social-Ready?

Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world,…
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Selecting the Best Social Media Channels for Your Business

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Although social sites initially started out as a way to connect people with family and friends, social media channels have also made it possible to network…
Using Instagram Stories for Business

Using Instagram Stories to Boost Business

It seems that social media platforms are constantly coming out with new features that their top users can't get enough of. These features also provide new opportunities for businesses to reach their audiences and engage with them in fun, unique ways. Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However,…
How to create a mutually beneficial marketing Internship

Marketing Interns: How to Create a Mutually Beneficial Internship

Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team. Marketing interns can help your team tackle a wide range of entry-level tasks that might otherwise bog down more experienced team members. At the same…
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2020 Tips: Community Management for Social Media

Looking for tips to optimize your brand's community management for social media in 2020? You've come to the right place! We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. However, it’s no longer enough to simply post your branded content a…
Stand out on social media

How to Stand Out on Social Media

Separating yourself from the pack to stand out on social media can be challenging, particularly if you're a small business and you have limited resources. And considering that 94% of small businesses use social media to market their products or services, your business faces an even bigger challenge of differentiating itself from your competition. That said, your social media marketing…
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Using Twitter Can Benefit Your Business

As one of the most universally used social media platforms, Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Luckily, the reality is that there are numerous benefits of Twitter for business owners -- and likely more to come…