Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers need to work on capturing millennial interest today if they’re…
Last updated on February 10, 2021
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades…
Last updated on April 9, 2021
We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…
While LinkedIn is typically known as the social platform specifically for networking professionals and recruiters, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate reading and posting on LinkedIn as their first choice for professionally relevant content. Whether you work in the B2B space and want to generate…
Last updated on December 5, 2018
Marketing on Facebook isn’t what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand's visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in their audience’s news feeds. But all isn’t lost. There are…
Last updated on April 15, 2019
Even in the social media world, content is king. Users of social sites are voracious consumers of content – and the more entertaining and educational your social content is, the better. This type of content gets noticed and shared more easily, which means you really have to level things up when it comes to planning and creating your posts on…
