How to Get the Most Out of Triggered Emails

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Over 75% of email revenue is generated by triggered campaigns, rather…

5 Reasons Your Omnichannel Marketing Needs Marketing Automation

Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and more—not to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been as crucial as it is today for brands to leverage…
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Using Lead Nurturing to Move Leads Down the Funnel

A sales funnel is one of the best ways to help you understand the process your customers went through to become a sale. A typical sales funnel consists of the following three steps: Awareness Consideration Conversion Each of these steps moves a lead further down the funnel and closer to becoming a sale. How Does Lead Nurturing Drive a Lead…