If your business is catering to individuals, then you are catering to the consumer market. In fact, you probably already use consumer marketing and may not even realize it. Anything that gets your product or business in front of people is a form of marketing. Having a marketing strategy that directly targets your customers is one of the best ways to make sales.
Consumer marketing is creating materials that directly target your audience and customer needs. These products are sold to individuals, instead of businesses, and often have a personal touch.
With today’s consumers spending more time online where they’re being bombarded with products on social media, it’s more important than ever for you to come up with a tailored marketing plan to turn those Facebook likes and Instagram follows into cold, hard, cash.