When you think about marketing solutions, it’s important to consider the demographics of the audience you want to reach through your marketing messages. To this end, the benefits of psychographic marketing are often overlooked. Psychographics can help create a clearer idea of consumer motivations and what matters most to different target audiences. So, what exactly does the term psychographics mean when it comes to marketing?
The definition of psychographic marketing is:
“The use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.”
Psychographics takes marketing to a whole new level by focusing on why you are targeting a specific group. Psychographics definition marketing gives marketers a greater understanding of their intended customers’ emotions, values and behavior. It also identifies their interests and general lifestyle preferences.
Some argue that psychographic marketing is more effective than demographics at reaching target consumers. The use of psychographics in marketing is highly beneficial, creating more tailored campaigns that resonate with the perfect consumer.