If you are working on a marketing campaign, you need to know if that initiative made you any money. Sometimes the answer isn’t very clear.
That’s where marketing attribution comes in.
Marketing attribution reveals:
- Why your client bought your brand.
- When did they first connect with your company?
- How long did it take between initial contact and buying for the first time?
If you released a new product last month and suddenly see more customers buying after a few social media campaigns and email blasts, you’ll want to know which campaign was the most effective at driving sales. Do Facebook video ads and Google display ads count if a buyer then searches for your business on a search bar?