Omnichannel marketing is becoming increasingly significant to businesses regardless of their niche. Customers want to feel like a company sees them as individuals and have a streamlined experience across platforms. You will hear a lot about customer experience (CX) these days because of its growing importance to consumers. In fact, according to research done by Ipsos, CX is the top reason that customers choose to buy from a brand. No matter how great your content or products may be, you can’t give them all they want without omnichannel marketing.
Implementing an omnichannel marketing strategy doesn’t mean abandoning your other types of marketing; it means making your customers’ experiences with your marketing and their actual shopping, both in-store and online, smoother. Research from WorldPay shows that omnichannel consumers spend up to 300% more than regular consumers.
Here, we’ll discuss what omnichannel marketing is and how it works, the differences between this and seemingly similar options, and the benefits of this method. Then, we’ll move on to examples of successful strategies and suggestions for developing your omnichannel marketing solution.