Category: Research

Here are some interesting statistics on customer retention from 2021: Retention Boosts Profits: A 5% increase in customer retention can boost profits by 25% to 95%. (Hubspot)Customer Experience Matters: 34% of customers will NEVER buy from a brand if they have had just one unpleasant experience with that brand. (Oracle)Personalization Matters: 33% of customers will leave if the brand lacks…

70% of companies have a digital transformation strategy or are working on one but less than 30% have had success with that plan. (PTC) Here are some more interesting data sets on the state of digital transformation: Between 2020 and 2024 global investment in digital transformation will almost double. (Statista)87% of companies think digital will disrupt their industry, but only…

Here’s some interesting data on the state of digital transformation: Between 2020 and 2024 global investment in digital transformation will almost double. (Statista)87% of companies think digital will disrupt their industry, but only 44% are prepared for it. (Deloitte)Executives say digital transformation’s top benefit is improved operational efficiency (40%). (PTC)By 2025, 3 in 4 business leaders will leverage digital platforms…

What differentiates your agency from other agencies?  The best way to gain a competitive advantage is to understand the primary issues that marketers are facing and help them solve those issues.  The State of MarTech report, by the research firm Ascend2, surveyed 187 marketing professionals and uncovered the primary challenges that marketing professionals face.  Here are five areas you can…

What gives you a competitive advantage in marketing?  Is it data? Knowledge of what works and what doesn’t work? How about providing a better customer experience? Or having an efficient process so you have the time to try new tactics, test offers, and optimize programs?  The State of MarTech report, by the research firm Ascend2, surveyed 187 marketing professionals, and…

Nobody likes to receive marketing messages that are obvious “spray and pray” campaigns sent to a mass audience without personalized content and providing zero reason for you to engage with the sender. Just as we hate to receive these messages, good marketers dislike sending “spray and pray” campaigns. Marketers would much rather create a 1-1 experience than send generic messages…

Nobody likes to receive marketing messages that are obvious “spray and pray” campaigns sent to a mass audience with non-personalized content that provides zero reason for you to engage with the sender. Just as we all hate to receive these messages, good marketers hate sending “spray and pray” campaigns. Marketers would much rather create a 1-1 experience than send generic…

Have you ever said, “I have too much time on my hands?” No, that is not what marketers say, because our time is precious.  What is common for marketers are comments like: I don’t have a big enough marketing team behind me to get all the work done.My to-do list is getting longer, not shorter.I spend too much time doing…

New research reveals that marketing teams have trouble utilizing distinct types of data collected to deliver that 1:1 experience those customers crave. The research found that 59% of marketers feel that they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not.  The research report, The State of MarTech, by…

The primary reason that clients use an agency is because of their ability to grow revenue. For clients, one of the reasons that they struggle with growing revenue is the lack of time. What has prevented you from achieving success in the past? Source: The State of Martech. Conducted by Ascend2.Published August 2021. N = 187 U.S. marketing professionals The…