Woman hand using smartphone to send and recieve email for business on bokeh vintage color tone background.

5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations."  Here’s what I mean:  The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;  Youngsters are all about Instagram;  Professionals like to hang on to LinkedIn;  And middle-aged people still prefer Facebook.  It seems like there are boundaries in an individual's choice of social media.  But……