Last updated on December 21, 2017
Syncing contacts across applications is just plain tedious. It gets even more complicated when you’re dealing with thousands of contacts for your marketing campaigns. To take the hassle out of it all, SharpSpring has partnered with PieSync, a B2B connection service that allows you to perform two-way contact syncing between your favorite cloud apps in real time. You want the…
Last updated on December 5, 2019
A sales funnel is one of the best ways to help you understand the process your customers went through to become a sale. A typical sales funnel consists of the following three steps: Awareness Consideration Conversion Each of these steps moves a lead further down the funnel and closer to becoming a sale. How Does Lead Nurturing Drive a Lead…
Last updated on March 17, 2018
It’s not uncommon for people to confuse the functions of a Customer Relationship Management (CRM) system (such as Salesforce.com) and marketing automation. Once you understand the differences, it’s easy to see how these are both necessary tools that complement each other and help grow your business. Definitions first While there are complex definitions for each, for the sake of brevity,…
Last updated on February 10, 2018
Marketing automation has changed the face of the marketing industry. But like with any major innovation, some people say the change is good, and some say it’s bad. Why is this? Many marketers don’t know what they want, and select software that is often neglected and eventually discarded as a bad investment. Marketing automation takes time and effort to get…
Last updated on February 12, 2018
What Does the Future of Marketing Automation Hold? Happy New Year everyone! As the new year begins, let’s look at the future of marketing automation and how the experts say it will evolve through 2016. We know that marketers will continue to invest in marketing automation, but in order for the industry to grow even further, marketing automation vendors need…
