Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020,…
Years have passed and the times have changed: millennials have gone from selfie-obsessed teenagers to the largest generation in the workforce. They’re at the peak of their buying power as consumers, and since more than half of them are in management positions, they’re also becoming B2B decision makers. Forward-thinking marketers…
Last updated on October 8, 2019
As you look at your overall marketing strategy, it shouldn't come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. However, these…
Last updated on February 10, 2021
One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish…
Last updated on August 20, 2021
"Email is not an age thing, while social media is divided by generations." Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; Youngsters are all about Instagram; Professionals like to hang on to LinkedIn; And middle-aged people still prefer Facebook. It seems like there…