Last updated on December 13, 2021
Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey. Instead, many are logging into reporting dashboards that can show…
Last updated on October 13, 2021
Data Unification and Data Management are Key Does anyone even remember "traditional" marketing anymore? Sure, the days of billboards and postcards in the mail are definitely not over. But digital has been the first thing to come to mind when talking about marketing for over a decade. Digital marketing has been such a powerhouse for businesses due to data. This…
Last updated on March 31, 2021
Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. Yet, there is still room for quick gains in SEO, and those quick results have nothing to do with low-quality tactics or grey-hat SEO areas. In fact, those quick gains…
Last updated on November 27, 2019
Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…
Last updated on June 21, 2019
In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by…
Last updated on March 28, 2019
You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things over. You just need to…