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Five Awesome SEO Tricks to Deliver Fast Results (and Wow Your Clients)

Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. Yet, there is still room for quick gains in SEO, and those quick results have nothing to do with low-quality tactics or grey-hat SEO areas. In fact, those quick gains…

7 Ways to Implement an Effective Omni-Channel Marketing Strategy

Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…

8 Strategies for Closing More Sales at Your Events

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by…

Clean Customer Data: Getting Your Sales and Marketing in Sync

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things over. You just need to…