Emails for Customer Retention

5 Types of Emails to Improve Customer Retention in 2021

Acquiring new customers is always important, and retaining those customers is vital to growing your brand. Your email marketing campaigns need to effectively hook your target audience and keep them coming back for more. Here are five types of customer retention emails that can help you meet your goals in 2021. 1. Welcome Emails When a new customer subscribes to…
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5 Tips for Effective Email Marketing Campaigns

Did you know that more than 200 billion emails are sent each day worldwide? However, despite the volume, only about 20% of emails succeed in getting the target customers' attention enough to be read. And even fewer of the read emails actually lead to actionable outcomes such as clicking or making a purchase. With such statistics, it is evident that…
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SharpSpring Guide to Understanding Email Metrics

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Plus, at the end of…
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5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations."  Here’s what I mean:  The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;  Youngsters are all about Instagram;  Professionals like to hang on to LinkedIn;  And middle-aged people still prefer Facebook.  It seems like there are boundaries in an individual's choice of social media.  But……

4 Sales Email Templates That Drive Conversions

When I began my career in sales, I never thought about using sales email templates. I would power through my work days – making calls, confirming appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a halt. I’d stare at my screen and wonder, “Okay, how…

26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Of course, you have to know what you’re doing. (Or hire someone else who does.) But whether you’re an expert email marketer, or an entrepreneur looking for a sales boost, a few free…

How to Get the Most Out of Triggered Emails

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Over 75% of email revenue is generated by triggered campaigns, rather…

Get Out of the Spam Folder and Into the Inbox

We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. *Note: ‘Spam’…