Last updated on December 27, 2019
Website traffic isnât the number-one goal in the game anymore â itâs lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, itâs quickly becoming the top strategy for companies to grow their business â and content is a…
Last updated on November 27, 2019
Youâve spent months, maybe even years, creating your product or service, and now youâre ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that will cut through all the noise and get your message…