Last updated on January 12, 2022
Itâs getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are youâre already using it regularly! AI marketing is the use of artificial intelligence to make automated decisions based on audience data.…
Last updated on December 1, 2021
Itâs no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of âI could never do thatâ statements from friends and family. And they might be right! According to the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail before making it through the first…
Last updated on November 18, 2021
Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy.…
Last updated on November 8, 2021
SEO can seem like a necessary evil for small businesses. Itâs how you can reach potential customers on the web⊠but is it worth the time and money? Will you even be able to stand out among millions of webpages? But fear not! Optimizing SEO for small businesses is entirely manageable if the right steps are taken. SEO is a…
Last updated on August 10, 2021
When youâre running a small business, it's difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners. Luckily, having the right marketing tools in your arsenal can simplify and automate your digital marketing strategy, as well…
Tips for Choosing the Right Automation Partner for Revenue Growth Running a business (with consistent revenue growth) is not for the weak of heart. There are a million tasks to juggle, clients or teams to check in with, and always another impending due date. Not to mention that your customers are expecting stellar service all along the way. However, you…
Last updated on June 10, 2021
New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clientsâ businesses, but also their own. Quick Overview A law firm was struggling to generate awareness for…
Last updated on June 3, 2021
Would you like Google to trust your business enough to rank it on top of your competitors? Obviously, you would. Then itâs time to start working on your personal brand: Why Personal Branding Matters One of the most common questions I get from clients and other agency founders: âWhy would I spend time establishing my personal brand if all I…
Last updated on May 5, 2021
As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
Last updated on April 22, 2021
Todayâs marketing strategy employs a variety of tactics, including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Social media has also…