Image depicting email marketing automation for agencies

New to SharpSpring Email Marketing? 9 Easy Steps to Get Started

Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. 1. Set up email authentication.…

SharpSpring Onboarding Part 4: Tracking Your Performance

If you’ve read the previous posts in this series, you should have a pretty good idea of what to expect from SharpSpring Onboarding. Your Onboarding Specialist will guide you through the platform, ensuring you know exactly how to (a) see who’s visiting your site, (b) send the right content to the right audiences, and (c) implement the best automation strategies…

SharpSpring Onboarding Part 3: Building Automations That Convert

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar. You have all the tools you could possibly…

SharpSpring Onboarding Part 2: Creating a Killer Content Strategy

Early on in my onboarding career at SharpSpring, I was tasked to give a presentation on content marketing. Coming from an Art History background, I certainly understood the importance of content, but I had to do quite a bit of research to understand what goes into developing and executing an effective content strategy. One thing I learned is that although…

SharpSpring Onboarding Part 1: Setting Yourself Up for Success

As an Onboarding Specialist at SharpSpring, I’ve worked with a variety of people and businesses to get them trained and set up for success in marketing automation. I’ve trained SharpSpring agency partners in Bogotá, Colombia, where my parents are from, and I've worked with many other partners in the U.S. and around the world. Despite the organizational, cultural and geographical differences,…

5 Things Your Onboarding Specialist Wants You to Know

What do a Super Bowl coach and a SharpSpring Onboarding Specialist have in common? Expert knowledge. A football team, no matter how great its players, cannot make it to America’s biggest stage without an expert advisor on its sidelines. Play by play, down by down, an effective coach breaks football down to a science that his players can understand, execute,…