Last updated on August 31, 2021
Who are the industry's top digital marketers and what makes them so successful? Thatâs the question that researchers at Fractl set out to answer when they employed IBM Watsonâs Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits…
Last updated on August 31, 2021
If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? You might be trying to identify key points to offer marketing liaisons or better understand when a sales…
Last updated on August 31, 2021
Itâs official and we couldnât be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation…
Last updated on September 14, 2021
Part 2: How to Write Compelling Subject Lines Ultimately, your email campaignsâ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book wonât entice people to open your email if the message isnât compelling. This is where copywriting comes in. Itâs…
Last updated on August 26, 2021
Part 1: How to Boost Your Open Rate with Better Email Subject Lines How subject lines, preheader text, and the From field can convince recipients to click All the brilliant email designs and persuasive copy in the world matter little if your audience doesnât open your emails. Most peopleâs inboxes…