
Last updated on August 10, 2021
Can anyone remember a world before advertising? It seems like we’re inundated with ads on a daily basis. In the 1970s, people were exposed to around 500 ads per day. Fast forward to 2021 and that estimate has increased dramatically. People are now estimated to be exposed to between 6,000…

Last updated on July 27, 2021
With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. In case you’re wondering, lead nurturing is exactly what it sounds like! This marketing strategy involves taking a hard look at how…

Last updated on July 26, 2021
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results. Marketing reports can indicate which strategies are working and which ones need to be reworked or canned completely. Unfortunately, to…