Category: Research

Have you ever said, “I have too much time on my hands?” No, that is not what marketers say, because our time is precious.  What is common for marketers are comments like: I don’t have a big enough marketing team behind me to get all the work done.My to-do list is getting longer, not shorter.I spend too much time doing…

Eight hours. That is the average amount of time each day spent interacting with digital media by an adult in the United States.[1] This means, for many of us, around one-third of our lives is spent interacting with content. Compare that to a hundred years ago, that number was zero. Yet most marketing professionals still hold onto the old concept…

How many times have your clients discussed attribution issues with you? My guess is that it is a regular part of your weekly calls and reports. Attribution is extremely important, but there is a lot more that you need to discuss when a client asks about attribution. How do we know that?  An extensive 18-page research report, The State of…

Did you wake up today with a bounce in your step as you thought about all the fun you would have working on your marketing attribution? Our guess is that was not the case. But attribution is extremely important. How do we know that?  An extensive 18-page research report, The State of MarTech, by the research firm Ascend2, takes a…

An extensive 13-page research report, The Agency Marketer’s Perspective on The State of Marketing Automation, by the research firm Ascend2, takes a deep dive into what agencies need from their marketing automation to help them perform at a higher level.  For this report, Ascend2 surveyed 95 marketing professionals at marketing agencies, using multiple third-party survey panels, and the survey was…

Increasing revenue is a challenge in the best of times, but when marketing and sales are not aligned, it can be a painful and inefficient process that negatively impacts revenue. According to a HubSpot research study, misalignment between marketing and sales costs the business world more than $1 trillion per year.  An extensive 18-page research report, The State of MarTech,…

A new 18-page research report, The State of MarTech, by the research firm Ascend2, takes a deep dive into the challenges marketers encounter and how they can take back control of their tools and data to pave the way to revenue growth. For this report, Ascend2 surveyed 187 marketing professionals in the U.S., using multiple third-party survey panels, and the…

A new 18-page research report, The State of MarTech, by the research firm Ascend2, takes a deep dive into the challenges marketers encounter and how they can take back control of their tools and data to pave the way to revenue growth.  For this report, Ascend2 surveyed 187 marketing professionals in the U.S., using multiple third-party survey panels, and the…