Last updated on April 9, 2021
We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we…
Last updated on September 12, 2019
“What time works best for you?” “I’m actually busy at that time, what about later in the day?” “I’m out of the office that afternoon. What about the following day?” “I’m in meetings all day, how does Friday morning look for you?” Ah, the dreaded back of forth of scheduling…
Last updated on November 27, 2019
Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your…
Last updated on January 3, 2020
There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they're…
