Last updated on April 15, 2019
Change is hard for some companies. Some would rather go with an executiveâs gut than use data to back their decisions. Some still have paper files. And some, unfortunately, wonât be around five years from now because they arenât willing to adapt to an evolving digital landscape. If youâre reading…
Last updated on February 13, 2018
Marketing automation was designed with two primary objectives â to increase marketing efficiency and to personalize the user experience. For a lot of âmassyâ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be…
Last updated on March 28, 2019
You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesnât get enough feedback from Sales. Sales complains Marketing passes over bad leads. Whatâs a business to do? The answer lies in your customer data. You donât need more meetings between the teams…
Last updated on November 27, 2019
Youâve spent months, maybe even years, creating your product or service, and now youâre ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that…
Last updated on March 28, 2019
There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what…