5 Tips to Optimize on Both Sides of the Click
Live Air Date:
May 17, 2016
Driving Clicks with Marketing Automation
Today’s marketers in highly competitive industries need to have the best marketing automation tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
You’ll learn how to:
- Write ad copy that will convert customers
- Track sales down to a keyword level to see exactly what’s working and what’s not
- Use marketing automation for nurturing campaigns and workflows to stay top-of-mind with your leads
Customer Onboarding Specialist - WordStream
Jess has been a member of the WordStream team since 2014, specializing in creating customized PPC training for WordStream clients. Working in both Customer Success and Business Development, she has onboarded over 1,000 SMBs, marketing agencies and channel partners. Jess earned a Bachelor’s in Economics from University of Massachusetts, Amherst and in her spare time, she enjoys cake decorating, attending Boston sports games, and traveling to craft breweries.
Senior Vice President of Partnerships – SharpSpring
James joined SharpSpring as Senior Vice President of Partnerships, building relations and sharing the exciting features of SharpSpring with people around the world. He is an expert in demonstrating the value of the solution to marketing agencies.
Digital Marketing Manager – SharpSpring
Lindsey joined SharpSpring as Digital Marketing Manager after honing her skills on the digital teams of global interactive and media agencies. She is responsible for overseeing and implementing PPC, display and social media advertising. Originally from Kansas City and a huge fan of both BBQ and the Royals, she now lives in Florida with her fiancé and their dog, Benny the Jet.