
As artificial intelligence (AI) becomes more accessible for small businesses,…
Today’s customers expect real, authentic experiences with brands, not traditional one-way ads. You may have applied best practices, the latest tools, and automation to your messaging, but if you don’t understand how your buyers feel, your message won’t connect.
Empathetic marketing helps you connect better, increase conversion, and drive growth. At the end of this session, featuring Brian Carroll, CEO and founder of markempa, you’ll be able to:
CEO and founder, Markempa
Brian Carroll is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog, which is read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. He also founded the B2B Lead Roundtable LinkedIn Group with 20,000+ members.
As artificial intelligence (AI) becomes more accessible for small businesses,…