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Today’s customers expect real, authentic experiences with brands, not traditional one-way ads. You may have applied best practices, the latest tools, and automation to your messaging, but if you don’t understand how your buyers feel, your message won’t connect.

Empathetic marketing helps you connect better, increase conversion, and drive growth. At the end of this session, featuring Brian Carroll, CEO and founder of markempa, you’ll be able to:

  • Identify your customers’ core emotional motivators so you can increase connection and conversion
  • Apply the Empathy Index to diagnose and optimize your messages
  • Use empathy to design email marketing messages that resonate with these core emotional drivers
  • Transfer customer emotional insights into other channels and scale up results
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Brian Carroll

CEO and founder, Markempa

Brian Carroll is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog, which is read by thousands each week. As a researcher and leader in empathy-based marketing, Brian’s at the epicenter of the shifting customer landscape. He also founded the B2B Lead Roundtable LinkedIn Group with 20,000+ members.

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