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Agency Perspectives
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Using Personas & Marketing Automation to Get More Business for Your Clients

Marketing automation allows you to create super-detailed buyer personas, so you can help your clients target prospective customers with messaging that really speaks to them.

In this issue of Agency Perspectives, you'll learn how to:
  • Help your clients define clear strategies & performance measures
  • Create detailed buyer personas based on the client’s goals
  • Use marketing automation to track the effectiveness of your personas
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Clifford Jones

Conversion Marketing Experts

“Marketing automation tools have helped improve the way we build campaigns, but they haven’t changed the way we approach them. It’s still up to you to get the most out of your marketing efforts, and one of the most effective ways is to build detailed buyer personas.”

What is Agency Perspectives?

Agency Perspectives lets you hear directly from other agencies about how they are using marketing automation to create higher value relationships, build monthly recurring revenue, and prove value to clients. It’s available exclusively from SharpSpring. Contact us if you’d like to share your expertise as an author.

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