Making the Small Business Leap to Marketing Automation
Live Air Date:
September 1, 2015
Growing from a small business to beyond with marketing automation.
Successful small to mid-sized businesses eventually reach critical mass with the amount of business they can handle, and it becomes time to grow to the next level. That means a digital marketing program - but where is a small business to start?
East Coast Metrology decided to go big with the help of a marketing automation program built by Robin Danek, founder of Chief Internet Marketer. Between new capabilities and access to web visitor behavior data, East Coast is delighted by their newfound ability to work smarter - not harder.
You'll learn how to:
- Sell marketing automation to a small business
- Use marketing automation to feed sales
- Evaluate program results and develop expansion strategies
President - SharpSpring
Rick is a founder and president of SharpSpring, which he started with the goal of bringing marketing analytics and automation tools to small and medium businesses on an affordable and easy-to-use SaaS platform. Rick has 17 years of executive management experience in the technology sector, holding president, CEO, general manager, and board positions at several successful Internet security companies.
President - Chief Internet Marketer
Robin Danek is an Authority Marketing and Analytics Expert with over 20 years of experience helping companies use the internet to build their business. She is a creative online marketer with extensive experience with a wide variety of online media from PPC to content marketing and beyond.