On Demand Webinar

Importance of Buyer Personas

Air Date:

Wednesday, January 25, 2017


1 Hour

SharpSpring Usability Manager Bryan Tobin discusses the importance of using buyer personas within your marketing automation platform and how to think through setting it up for your business.

The webinar covered:

  • Why personas are critical to your marketing strategy
  • Ways we use them here at SharpSpring
  • How to leverage them to grow your own business

Featured Presenter:

Bryan TobinBryan Tobin
Training and Usability Manager – SharpSpring

As Usability Manager, Bryan is responsible for creating content to help users get the most out of SharpSpring. This includes maintaining the support forum and creating instructional “how to” videos. Working in collaboration with Marketing, Support, and Development, Bryan helps create an exemplary experience for every user.