Last updated on April 9, 2021
Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when…
Last updated on April 9, 2021
Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply being unaware of the benefits…
Last updated on December 12, 2019
Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
