Fortify Your Sales Funnel With SharpSpring Sales Optimizer

Everything You Need to Know About Micro Conversions

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…

8 Strategies for Closing More Sales at Your Events

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by…

4 Tips to Improve Client Retention

Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And there’s no way to grow your business if you’re pitching new clients after every completed project. There are lots of things your agency can do to reduce client churn.…

4 Essential Elements of a Powerful Sales Pitch

In the age of digital marketing, there are now many ways to communicate with your audience. Each touchpoint is an opportunity to pitch your product or service and businesses that prioritize these opportunities are bound for success. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales…

4 Ways to Boost Sales with Marketing Automation

If you’re a marketer considering automation software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: "Show me the money." According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data and rally around well-nurtured…