Last updated on January 15, 2020
If you’re a marketer considering the adoption of new marketing automation tools or software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: "Show me the money." According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing sales and marketing automation is to increase revenue. When sales and marketing…
Last updated on December 12, 2019
Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
Last updated on September 12, 2019
“What time works best for you?” “I’m actually busy at that time, what about later in the day?” “I’m out of the office that afternoon. What about the following day?” “I’m in meetings all day, how does Friday morning look for you?” Ah, the dreaded back of forth of scheduling meetings. :cringe: Luckily there's an easy new way to solve…
Last updated on January 13, 2023
Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key elements of a sales pitch…
Last updated on December 13, 2019
Growing an agency is a process. Yes, you can try growth hacking and look for other opportunities to skyrocket into notoriety. But the backbone of real agency growth comes down to one thing... clients. If growing your client base is the cornerstone of your agency strategy, you can rest assured you’re on the path to stable growth. Below are the…
Last updated on July 9, 2019
Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…
Last updated on June 21, 2019
In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by…
Last updated on January 15, 2020
Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And there’s no way to grow your business if you’re pitching new clients after every completed project. This is why it's so vital to increase client retention year over year.…