Best Practices for Posting on LinkedIn

While LinkedIn is typically known as the social platform specifically for networking professionals, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate LinkedIn as their first choice for professionally relevant content. Whether you work in the B2B space or want to network with others in your industry, LinkedIn…

How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

How to Take Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with your marketing message is the best way to stand out from the crowd and drive conversions. That said, very few marketers today take full advantage of the personalization…

How to Write Persuasive Content

Writing web copy is easy. Everyone’s doing it. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Luckily, effective content has a few key elements that helps it stand out from the rest. If you want to start writing more persuasive content…

How to Get More Leads With Interactive Content

Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, special resources, and more. Different types of content attract and engage different segments of your audience. The more types of content you create, the wider your potential reach online. This is especially true with interactive content. Interactive content is…

How to Engage People Through Social Media

Even in the social media world, content is king. Users of social sites are voracious consumers of content – and the more entertaining and educational your social content is, the better. This type of content gets noticed and shared more easily, which means you really have to level things up when it comes to planning and creating your posts on…

7 Easy Ways to Use Dynamic Content

Accelerate Lead Generation With Content

Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow their business – and content is a…

Video & Marketing Automation: One Marketer’s Tale

“We need more video.” – CEO That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. (VidYard) People spend on average 2.6x more time on pages with video than…

9 Steps to Writing the Perfect Press Release

You’ve spent months, maybe even years, creating your product or service, and now you’re ready to share it with the world. Or perhaps you want to make a really big announcement about a new partnership or an upcoming event. How do you create an informative yet compelling press release that will cut through all the noise and get your message…