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Get More Leads With Interactive Content

Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, white papers, and more. Different types of content will attract and engage different segments of your audience. The more different types of content you create, the wider your potential reach online -- and you'll always get more leads with…
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5 Tips for Better Visual Content Creation

Web pages are often only viewed for 10-20 seconds before users click away, making boosting engagement a key focus of digital marketing. Read on to learn more about how going visual can be one of the easiest and most effective ways to do this, and which types of visual content creation are most successful. The Importance of Different Types of…

Your Ultimate Guide to Posting on LinkedIn

While LinkedIn is typically known as the social platform specifically for networking professionals and recruiters, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate reading and posting on LinkedIn as their first choice for professionally relevant content. Whether you work in the B2B space and want to generate…

How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

How to Take Marketing Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with effective marketing personalization is the best way to stand out from the crowd and drive conversions. That said, very few professionals today take full advantage of the marketing…

How to Write Persuasive Content

Writing web copy is easy. Everyone’s doing it. 2 million blog posts are published every day, but most get ignored because they don't know how to write persuasive content. Few will ever capture their audience’s attention or help convince them to become a customer. Luckily, truly effective content has a few key elements that helps it stand out from the…

How to Engage People Through Social Media

Even in the social media world, content is king. Users of social sites are voracious consumers of content – and the more entertaining and educational your social content is, the better. This type of content gets noticed and shared more easily, which means you really have to level things up when it comes to planning and creating your posts on…

7 Easy Ways to Use Dynamic Content

Accelerate Lead Generation With Content

Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow their business – and content is a…

Video & Marketing Automation: One Marketer’s Tale

“We need more video.” – CEO That’s basically how it started. We were in a meeting, and our CEO noted that we were missing the boat on video. I can’t blame him. The numbers don’t lie. Marketers who use video grow revenue 49% faster than non-video users. (VidYard) People spend on average 2.6x more time on pages with video than…