Image of Marketing Cycle

What is the Marketing Cycle?

What do people really mean when they talk about the marketing cycle? The main goal of most marketing efforts is to get more people through the funnel with the hope that they will ultimately make a purchase, but it’s important to remember that marketing also serves to amplify brand awareness and create an interactive experience so enjoyable that customers will…
Landing Page Conversions for Marketing

Why Your Landing Page Didn’t Convert

Tips for Better Landing Page Conversion Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do…