Last updated on February 11, 2020
Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. eBooks can serve as catalysts for passive income, lead magnets that help you market to your audience and resources that add more value to your…
Everyone likes to save money, and it can be part of a good marketing strategy to pass some appealing savings on to your clients. But which purchase incentives are most effective? Weâll explore that topic below and leave you with a few handy tips for effectively incentivizing your target audience. When it comes to developing marketing incentives for consumers, there…
Last updated on February 6, 2020
Entering into a brand new decade offers up the rare chance to reflect on the state of our industry, whatâs going well, whatâs changing and whatâs to come in marketing. We should also take the opportunity to look back and consider some of the lessons provided in just the previous year. In that spirit (and just because itâs fun!) hereâs…
Last updated on February 5, 2020
It seems that social media platforms are constantly coming out with new features that their top users can't get enough of. These features also provide new opportunities for businesses to reach their audiences and engage with them in fun, unique ways. Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However,…
Last updated on September 27, 2021
When youâre running a small business, it can be hard to dedicate time to functions like setting brand strategy or implementing marketing automation tactics. Youâre understandably focused on operations, keeping everything running smoothly and ensuring your team has everything they need to succeed. But neglecting to take the time to effectively market your business can reduce your sales pipeline and…
Last updated on January 27, 2020
Itâs no secret that SEO is important to ensure your business gains traction with customers via organic traffic. What is less well understood is that there are multiple types of SEO, and each of them are vital to help your brand reach the customers who are looking for your specific products and services. In other words, if increasing revenue is…
