Last updated on August 10, 2021
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, youâve likely considered your overall customer experience, the buyerâs journey for your products and what content might be useful to each prospect as they work…
Last updated on November 4, 2022
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever, brands can better connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily…
Looking for tips to optimize your brand's community management for social media? You've come to the right place! We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. However, itâs no longer enough to simply post your branded content a few times…
Last updated on May 21, 2021
Itâs yet another âone-stop-shopâ advantage in SharpSpringâs Revenue Growth Platform Instagram has long been an important part of the digital marketerâs toolkit. With its recent enhancements, more than ever, businesses are seeing higher marketing ROI and more converted customers from this social channel. The major stride Instagram made last year was to offer its platform for businesses to market and…
Last updated on April 22, 2021
Algorithms? Automation? AI? Sounds like science fiction but itâs just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if youâre new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
Last updated on February 17, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, weâll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Online customers are continually pulled in countless directions. As marketers,…
Last updated on April 9, 2021
Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they donât require time-intensive manual processes every time you want to launch a new campaign. That's why itâs important to choose the right marketing tools for your priorities and business size…
Last updated on October 9, 2020
Last updated on August 12, 2020
Looking to better understand MarTech stack optimization -- what it is, what it could mean for your business, how to get started, and more? Youâre in luck! We have a fun, easy-to-digest infographic that breaks down everything you need to know about MarTech stack optimization. SharpSpring, in partnership with Ascend2, recently surveyed top marketing agencies around the globe about the…
Last updated on June 18, 2020
I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what…
