Last updated on August 31, 2021
Itās official and we couldnāt be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. āThe ability…
Last updated on November 21, 2019
Itās official and we couldnāt be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. āThe ability…
Last updated on December 12, 2019
Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this yearās figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
Last updated on February 13, 2018
Marketing automation was designed with two primary objectives ā to increase marketing efficiency and to personalize the user experience. For a lot of āmassyā brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises of luxury marketing set it…
Last updated on April 9, 2021
What separates an average dish from an extraordinary one? That is a question Iāve been thinking about lately as I begin meal planning for the holidays. From what Iāve learned, sometimes one extra ingredient can make all the difference. Just like that magical ingredient in the perfect holiday recipe, thereās one key element that a successful ecommerce marketing strategy should…