SharpSpring + Perfect Audience

Fuel the Top of the Funnel with SharpSpring’s New Digital Advertising Platform, Perfect Audience

It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
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How to Automate Your Black Friday Marketing

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…

7 Ways to Grow Your Luxury Brand

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises of luxury marketing set it…

How to Integrate Marketing Automation for E-Commerce

What separates an average dish from an extraordinary one? That is a question I’ve been thinking about lately as I begin meal planning for the holidays. From what I’ve learned, sometimes one extra ingredient can make all the difference. Just like that magical ingredient in the perfect holiday recipe, there’s one key element that a successful ecommerce marketing strategy should…