Getting Started with Email Marketing Automation for Your Business

Getting Started with Email Marketing Automation

SEO Metrics You Should Be Tracking

Tracking Your Website’s SEO Metrics

Search engine optimization (SEO) describes a method for increasing website visibility and delivering leads. But the benefits don’t end there. Successful SEO allows for easier website navigation, increases conversions and helps form part of your long-term marketing strategy. So, what is the best way to go about effectively tracking your website’s SEO metrics to discover how well your efforts are…
Marketing Automation Tips for the Holidays

Marketing Automation Tips for the Holidays

In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time. Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer.…
customer digital experience

Top Tips for Tailoring Your Digital Customer Experience

With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…
Ecommerce vector flat illustration

How to Automate Your Black Friday Marketing

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
Woman hand using smartphone to send and recieve email for business on bokeh vintage color tone background.

5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations."  Here’s what I mean:  The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;  Youngsters are all about Instagram;  Professionals like to hang on to LinkedIn;  And middle-aged people still prefer Facebook.  It seems like there are boundaries in an individual's choice of social media.  But……

5 Types of Emails That Improve Customer Retention

There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they're already on board with your brand, you have all the…
Group of young business people celebrating in Santa hats.

Part III: Prepping for Holiday Email Sends

In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we're focused on design, testing, sending, and monitoring the results of your holiday email sends! You’re so close to enjoying Bubbe’s famous noodle kugel and sufganiyot, you can taste them! If you’ve followed the advice in part 1 and part 2 of our series, you’ve done a great…
Group of young business people working on holiday emails in Santa hats.

Part II: Prepping for Holiday Email Sending

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019. With SharpSpring’s full suite of…
Group of young business people working in Santa hats.

Holiday Email Sends: It’s Time to Get Ready, Now

We know what you're thinking...“Ugh, holiday email talk... in August!? My neighbor took down their inflatable Santa and sleigh just last week to make way for folding chairs and a new super BBQ for an all-day Labor Day grill out.” Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to…