Frequency for Email Marketing

Choosing the Right Frequency for Email Marketing Campaigns

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. This means often enough to be recognizable but not so…
Testing Your Email Campaigns

Optimizing and Testing Your Email Campaigns

How to refine and test your subject lines, pre-headers, personalization, and more It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. If you treat each campaign separately or make dramatic…
brand relationships

Building a Good Brand Relationship via Email Marketing

How to boost your engagement rate and reduce unsubscribes Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse! So, how can you…
dynamic email

What Is Dynamic Email (And How to Get Started)

Laptop Displaying Top Email Marketing Strategies for 2020

5 Email Marketing Trends to Try in 2021

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
email marketing

How to Write Compelling Subject Lines

Part 2: How to Write Compelling Subject Lines Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. It’s not easy to capture people’s attention and convince them to…
email subject lines

How to Boost Open Rates with Better Email Subject Lines

Part 1: How to Boost Your Open Rate with Better Email Subject Lines How subject lines, preheader text, and the From field can convince recipients to click All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Most people’s inboxes are perpetually full, which makes it hard to cut through…
Laptop Displaying Top Email Marketing Strategies for 2020

2021 Marketing Trends You Can’t Ignore

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Team Creating Email Drip Campaigns

Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
Checking out email marketing terms and trends

Tips on Email Marketing Terms & Trends for 2021

Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful…