Last updated on September 11, 2019
We know what you're thinking...âUgh, holiday email talk... in August!? My neighbor took down their inflatable Santa and sleigh just last week to make way for folding chairs and a new super BBQ for an all-day Labor Day grill out.â Or maybe itâs âOh no, please donât remind me of last yearâs Thanksgiving where I spent all weekend apologizing to…
Last updated on July 29, 2019
Email marketing is great â when itâs done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Of course, you have to know what youâre doing. (Or hire someone else who does.) But whether youâre an expert email marketer, or an entrepreneur looking for a sales boost, a few free…
Last updated on July 19, 2019
There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Over 75% of email revenue is generated by triggered campaigns, rather…
Last updated on June 18, 2019
Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, thereâs no way it can drive conversions without…
Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with effective marketing personalization is the best way to stand out from the crowd and drive conversions. That said, very few professionals today take full advantage of the marketing…
Last updated on June 18, 2019
Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactivelyrecommend that users unsubscribe from…
Last updated on January 4, 2019
Building a large email list of engaged subscribers is a huge challenge for most marketers. You have to invest in your lead magnets, landing pages and content marketing strategy to attract traffic. And no matter how many new subscribers you gain, youâll always end up losing some in the process. According to MarketingSherpa, marketers lose 25% of their email list…
Last updated on April 15, 2019
In the age of technology, itâs easy to get lost in the mix of digital media channels and social media platforms. But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter â but only if you do it correctly.…
Last updated on May 22, 2020
Weâre living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. *Note: âSpamâ…
Last updated on February 13, 2018
Donât you wish you had a way to send out a whole bunch of emails to consumers to guide them through the sales cycle? And wouldnât it be even better if those pesky emails were personalized and automated, and you never had to worry about manually writing or sending them yourself? Iâm going to just dive right in and give…
