Last updated on May 3, 2022
Social media is a powerful marketing channel but it's not all about building traffic. In fact, it's not really about building traffic at all, because focusing on clicks means brands neglect other - more important - marketing opportunities, like brand loyalty and brand recognition. And both loyalty and brand recognition hugely contribute to your companyâs sales funnel. In fact, social…
Last updated on August 10, 2021
When youâre running a small business, it's difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners. Luckily, having the right marketing tools in your arsenal can simplify and automate your digital marketing strategy, as well…
Last updated on November 4, 2022
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever, brands can better connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily…
Last updated on March 16, 2021
Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Donât worry! Youâre not alone in feeling like you have to look up every acronym. If youâre diving into email marketing and feeling overwhelmed by the language, this helpful…
Last updated on April 9, 2021
Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they donât require time-intensive manual processes every time you want to launch a new campaign. That's why itâs important to choose the right marketing tools for your priorities and business size…
Last updated on October 27, 2020
When youâre running a small business, it's difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners. Luckily, having the right marketing tools in your arsenal can simplify and automate your digital marketing strategy, as well…
