Lead Nurturing for All: An Affordable HubSpot Alternative

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the other key capabilities that marketing…

Why You Need Drip Marketing in Your Life

Don’t you wish you had a way to send out a whole bunch of emails to consumers to guide them through the sales cycle? And wouldn’t it be even better if those pesky emails were personalized and automated, and you never had to worry about manually writing or sending them yourself? I’m going to just dive right in and give…

How to Integrate Marketing Automation for E-Commerce

What separates an average dish from an extraordinary one? That is a question I’ve been thinking about lately as I begin meal planning for the holidays. From what I’ve learned, sometimes one extra ingredient can make all the difference. Just like that magical ingredient in the perfect holiday recipe, there’s one key element that a successful ecommerce marketing strategy should…
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Using Lead Nurturing to Move Leads Down the Funnel

A sales funnel is one of the best ways to help you understand the process your customers went through to become a sale. A typical sales funnel consists of the following three steps: Awareness Consideration Conversion Each of these steps moves a lead further down the funnel and closer to becoming a sale. How Does Lead Nurturing Drive a Lead…