It’s inevitable in agency life — at times you’ll have to communicate with problem clients, resolve tricky client issues, or talk with clients who are unhappy. In these situations, sweeping problems under the rug is the worst thing you can do. Instead, make sure you engage with your clients in a professional, constructive manner — even if the problem seems…
Last updated on January 3, 2020
There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they're already on board with your brand, you have all the…
Last updated on March 28, 2019
There are lots of different ways to retain clients, and results can vary dramatically for different businesses. However, there are a few golden rules that any successful client retention strategy must follow. Last month, we shared how agencies find and attract clients. This time, we asked those same agencies what they do to keep clients around for the long haul,…
Last updated on February 13, 2018
While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than funneling all of your resources into acquiring new clients, it might be in your best interest to focus on optimizing your relationships with the…