Marketing Challenges for Small Businesses

8 Marketing Challenges for Small Businesses

Itā€™s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of ā€œI could never do thatā€ statements from friends and family. And they might be right! According to the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail before making it through the first…
SEO for Small Businesses

SEO for Small Businesses

SEO can seem like a necessary evil for small businesses. Itā€™s how you can reach potential customers on the webā€¦ but is it worth the time and money? Will you even be able to stand out among millions of webpages? But fear not! Optimizing SEO for small businesses is entirely manageable if the right steps are taken. SEO is a…
Marketing Strategies for Small Businesses

Top Marketing Strategies for Small Businesses

Often, a small businessā€™s biggest challenge is attracting enough customers to ensure a constant stream of revenue. ā€œMarketingā€ refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. The right mix…