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Using Twitter Can Benefit Your Business

As one of the most universally used social media platforms, Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Luckily, the reality is that there are numerous benefits of Twitter for business owners -- and likely more to come…

3 Reasons Why Small Businesses Need Marketing Automation

You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliaths”  of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources. How can they keep up with larger, more well-equipped companies?…