Post by: Courtney Danyel
There's no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy…
Post by: Isabel Hasty
Want to improve the quality of your customer relationships? Well, you need to quantify them first, with (spoiler alert) the data from your CRM. CRM (Customer Relationship Management) software allows you to manage customer interactions in a data-driven, meaningful, and profitable way. However, applying the correct standard of measurement to…
Post by: Isabel Hasty
Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till…
Post by: Paula Arce
Even in the social media world, content is king. Users of social sites are voracious consumers of content – and the more entertaining and educational your social content is, the better. This type of content gets noticed and shared more easily, which means you really have to level things up…
Post by: Brad Poirier
Picture this: You’ve spent countless hours (and dollars) on your content strategy, and now the website traffic is starting to pour in. Awesome. But wait… if you take a closer look, you start to notice your site visitors are rarely converting. Conversion goals may vary from business to business, but…