Post by: Rick Carlson
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending…
Post by: Olivia Williams
Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because…
Post by: Olivia Williams
You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliaths” of the industry. With labor costs sky-high and not enough time in the day, small businesses face big brands that wield more manpower and resources.…