Last updated on August 4, 2022
Faced with softer-than-expected earnings, a pullback in digital advertising, and the possibility of layoff, Google is betting that the best idea to right the ship is to look internally. The plan, titled “Simplicity Spirit” is to tap into their 174,000 employees for ideas on how to improve efficiency. At an…
Last updated on July 25, 2022
Netflix lost 970,000 subscribers in Q2 and now they are asking: Why did will lose so many customers? What are we going to do to reverse the trend? What are we going to do to replace the loss in revenue? For Netflix, everything is on the table: Pricing (especially with…
Last updated on July 22, 2022
Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation &…
Last updated on July 13, 2022
Why is Elon Musk backing out of his bid to purchase Twitter? A primary reason is due to fake accounts and the valuation of Twitter as a result of the actual account number. Twitter reports that fewer than 5% of accounts are fake, but Elon doesn’t believe that. Elon estimates…
Last updated on July 6, 2022
You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you…