Post by: Katrina McAfee
Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, special resources, and more. Different types of content attract and engage different segments of your audience. The more types of content you create, the wider your potential reach online.…
Post by: Kim Anchors
Building a large email list of engaged subscribers is a huge challenge for most marketers. You have to invest in your lead magnets, landing pages and content marketing strategy to attract traffic. And no matter how many new subscribers you gain, you’ll always end up losing some in the process.…
Post by: Isabel Hasty
The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well…
Post by: Isabel Hasty
Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot…
Post by: Isabel Hasty
Blogging is a high-investment marketing strategy. The more content you create, the more opportunities you have to attract and convert traffic. Many bloggers think they need to constantly post new content to get reach and attract traffic back to their site. But there’s actually a lot of value in reusing…