Post by: Olivia Williams
Marketing on Facebook isn’t what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand's visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in…
Post by: Koertni Adams
Every digital marketer knows that buyer personas are necessary for success. But too commonly their buyer personas end up in a back folder or computer file, rarely used or thought of. If you want to create powerful buyer personas and make the most out of them for your business, follow…
Post by: teresagordon
There’s no denying the importance of user experience (UX) optimization for marketing and sales. According to Forrester research, visit-to-lead conversions can be 400% higher on sites with superior user experience. But even if you’re following all the important UX best practices, there are always new ways to disrupt your UX…
Post by: Isabel Hasty
In the age of digital marketing, there are now many ways to communicate with your audience. Each touchpoint is an opportunity to pitch your product or service and businesses that prioritize these opportunities are bound for success. Whether it’s through a sales call, marketing email, in-person meeting, or web chat,…
Post by: Olivia Williams
Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they aren’t intrusive or annoying. Luckily pop-ups have been…