Post by: Katrina McAfee
Growing an agency is a process. Yes, you can try growth hacking and look for other opportunities to skyrocket into notoriety. But the backbone of real agency growth comes down to one thing... clients. If growing your client base is the cornerstone of your agency strategy, you can rest assured…
Post by: Nicholas Farmen
Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Of course, you have to know what you’re doing. (Or hire someone else who does.) But whether you’re an expert email marketer, or…
Post by: Gary Reinhard
There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Over…
Post by: Joel Garland
Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to…