Last updated on March 10, 2021
The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term “drip” refers to a slow, steady communication plan that involves sending a series of emails to your…
Last updated on February 23, 2021
An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and…
Last updated on February 18, 2021
Marketing platforms are becoming more and more key to any comprehensive business strategy. From back-end office automation to customer-reaching tools, finding one that fits all of your needs and is easy to use can be challenging. SharpSpring offers a powerful suite of sales and marketing automation tools that will integrate…
Last updated on February 17, 2021
Marketing Automation platforms can be thought of as hubs of multiple technologies that were previously siloed. At SharpSpring, we are constantly working to expand the scope of our built-in functionality so that you can ultimately reduce your martech stack. That being said, there will still be occasions where an integration…
Last updated on February 17, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy.…