Marketing Automation Blog

(For an introduction, please see What is Marketing Automation?) When marketing automation is applied correctly, agencies view the features of the software as extremely beneficial. One of these features is email automation. Marketing automation allows an agency to send relevant information that appeals to the lead’s interests and this makes…

(For an introduction, please see What is Marketing Automation?) Behavioral-based marketing automation helps businesses and marketing agencies generate more leads, increase sales and prove ROI.  Email automation takes on new meaning with marketing automation. Due to the “After the click” behavior tracking, marketing automation is able to track how a…

Marketing automation and Customer Relationship Management (CRM) services help marketing agencies organize data, nurture leads and ultimately drive sales. CRM and marketing automation software provide essential functions for a marketing agency. Choosing between or the other is essentially like saying, “Would you rather obtain new customers or keep your existing ones?”…

The features that make marketing automation a must have for marketing departments are also revolutionizing marketing agencies. “Marketing automation” is a term that gets thrown around a lot these days. It’s the latest innovation in brand promotion, lead nurturing and sales. But what makes marketing automation so great? If all…

Marketing automation is a crucial tool for a successful marketing strategy and when used correctly it will help marketing departments gather more leads, close sales, and prove true ROI. A great marketing automation platform like SharpSpring has all the tools to make a business’ marketing plan successful. However, because it’s…